Some of the roles social media has played in conflict management include: In some cases social media and other new media tools have been used to help hold governments accountable, bring citizens together to protest violence, coordinate relief efforts, empower citizens, provide information to reduce tensions, and build bridges of understanding across boundaries. In other cases ...» more
Communication & behaviour change
Changing attitudes and behaviours in relation to gender equality
This helpdesk report surveys literature on strategies and initiatives designed to increase awareness and to change attitudes and behaviours in order to promote greater gender equality. The structure of the report is based on the following areas: religious influences; community-level processes, alongside media and social campaigning; and activities targeting men’s attitudes and ...» more
Literature and debates around behaviour change
There is a large literature around behaviour change, drawing from a number of disciplines including psychology, sociology, anthropology, economics, and neuroscience. Within these disciplines there does not seem to be a particularly outstanding group of literature or debate and it is highly contestable what the strongest groups of literature seem to be. There are a number of ...» more
Communication initiatives to change attitudes/behaviours
Key Findings: Behaviour change communication has been widely used in health education, and much of the literature included in this report is related to the health sector. Initially, communication initiatives adopted a diffusion approach, aimed at changing individual attitudes and behaviour. More recently, attention has also been paid to face-to-face and participatory ...» more